"Persistent people begin their success where others end in failure."
Edward Eggleston, American Author
Recently,my business partner and I have been showing our rental property to prospective tenants. We have had some very good prospects looking at the property, but after a look, it's been a couple days since we (my business partner and I) have heard back from them.The self talk starts up: "This economy is so tough, it's no wonder. The property must not be that great. We must be charging too much. Everyone is having such a hard time, there is no way they can afford it." With that, the emotions of defeat and helplessness set in.
And before I know it, I've lost my spine! Have you had similar thought processes when going through challenges? Aggressiveness and persistence are key success factors to succeeding in business and in life!
Well, I recently read an article at Success Magazine that changed my thinking entirely.
Darren Hardy (@darrenhardy) wrote a post about his encounter with a very successful mortgage broker named Mari who was more successful in business volume that any ten successful agents combined. Her rapid response was, "I lose one out of five for being too aggressive, but I get the other four!"
How to Grow Your Spine TODAY:
1. Decide that you will take massive action, starting today. Darren calls this principle the "shock and awe tactic" In our case, we will go with the prospects that have shown the most interest, and have taken rental applications from us. We can call them two or three times, fax them, e-mail them, buy them lunch, offer them some perks for the place.
Persist to the point of being annoying! You may lose one prospect, but the others will pay attention and evenutally give you the consideration that other, less assertive, sales persons are not giving them.
2. Learn the power of networking. It's a well known fact that recruiters will pass over thousands of resumes for applicants they do not know, in order to grant an audience to someone who is referred to them.
Some tips for networking, from the Lazy Man's Way to Riches:
b) Get assertive and purposeful in terms of talking to people and developing a genuine interest in their lives, their businesses, and their needs. Make sure that you are setting up regular appointments on a monthly basis to meet with them. I am using my gmail account to keep track of different people I meet, so that I can keep track of birthdays, anniversaries, etc.
c) Show appreciation, for prospects, customers, co-workers, business partners. Give compliments for admirable traits you notice. Don't do this to be flattering or cheesey. Rather, do it out of genuine respect for the other person.
Now, in the words of Darren Hardy:
No more namby-pamby, soft peddling around. Straighten your spine, get aggressive and get after it!
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