Online Business Success Factor for 2012: Video!!
If you’ve been able to get away with no video, no podcast, or no other audio broadcast of your business message, you are missing out on a rapidly emerging movement across the worldwide net. More than ever before, videos build traffic and online conversion. How can you take advantage of this trend? YouTube would be the best place to start, but I really like what David Kaminski over at Shama.TV had to say about the Nuts and Bolts of getting started with your video message. All of the great business presences on the net have their own videocast.
David Kamisnki said that you need to create your own video site, perhaps a separate page on your current site, on which you can post your own original content. You can also share it on YouTube, but when you post your own content on your own site, it’s your own.
One effective means of providing value to your readers and customers is through practical “how-to” videos. For example, @marismith provides a ton of valuable how to content on her videos. Here is just one example of that. Think about simple 5-10 ‘how to’ videos you can present on your site and across the web to build more awareness of your personal brand.
A final word on video: Think about the three E’s that I shared in an earlier post: Educate, Entertain, and Engage. Gary Vaynerchuck exemplified this with his video blog, Wine TV. ag your videos with keywords targeting your business niche, so that searches will lead back to your site/s.
Here’s a very nice How To Start Producing Video , a podcast from Pat Flynn of the Smart Passive Income Blog if you’d like to learn more about how to get video started for your business.
Online Business Success Factor for 2012: Personal Brand
You’ll need to find ways to stand out from the crowd in 2012.
There’s a great quote shared by Jay Berkowtiz, from TenGoldenRules.com about developing your own personal brand.
“Start right now: as of this moment you’re going to think yourself differently! You’re not an “employee” of General Motors..Starting today you are a brand.”
Tom Peters ‘The Brand Called You’ quoted in Fast Company
a) Be Your Own Brand Manager
- Develop your brand marketing plan
- How are you going to promote your brand? How are you going to take it to the next level?
- Set specific, measurable goals
b) Determine your USP (Unique Selling Proposition)
- What makes you distinctive?
- How can you enhance your unique skills
- Think about writing a book, e-book, articles
c) Follow your passion!
- where do you like to hang out
- What do you love to read?
- Create your content in an area that you really care about. For some good reading on this, check out this great video piece from Gary Vaynerchuck.
Hints: read blogs in your area of interest. Visit search.twitter.com, to see what people are saying about your area/s of interest. Read comments and see which ones seem to get any response
e) Embrace Your Inner Author
If you are interested in writing an e-book, Pat Flynn from Smart Passive Income Blog, has written a generous series of blog posts which I will be referring to once I start writing my first e-book (hopefully coming this year 🙂
f) Build a Network of Friends, not just connections.
Give to get, ask about them, contribute to them, ask to guest post.
g) Volunteer to Shine
To develop new skills, work in a comfort zone, then push yourself enhance a skill through freelance opportunities: Guru, e-Lance and BINTRO offer an opportunity for you to sell personal assets and abilities you have. These sites can be places where you showcase skills you may not be using in your current job. They can become part of your personal brand portfolio.
h) Innovate to Lead
- test new technologies, taking a free trial.
- report on how they work on your blog
- position yourself as an early adopter and soon people will be asking you about the next big thing!
i) Become an entrepreneur:
Employers love people who have managed their own businesses: you can be an affiliate marketer, information marketer, or build a business around your interests
j) Speak Up!
Join Toastmasters, and volunteer on committees at work.
In summary, tcarve out a niche or niches for your own personal brand. You can utilize all the above tips to manage and expand your brand. You can also write your own e-book, become more comfortable with public speaking (check out a Toastmasters club near you), and make sure that you build your own personal online profile by building your Google profile.
Finally, I am going to share some great resources on personal branding.
J.B. Glossinger, founder of Morning Coach, has written Get Out of Neutral: Manifest the Life Experience You Desire. If you want to develop a personal brand, you first have to figure out your passions and what you’re after.
Dan Schawbel is a young man who is defining personal branding these days. He has written a great book, Me 2.0: Build a Powerful Brand to Achieve Career Success
And finally, Gary Vaynerchuk has come out with a classic, Crush It!: Why NOW Is the Time to Cash In on Your Passion All three of these gentleman are prime examples of how to build your personal brand.
Online Business Success Factor for 2012: Semantic Search (Web 3.0)
Well, this gets into some technical stuff that I have no way of explaining! This has to do with Web 3.0. Amazon is a great example of this type of marketing. When purchase a book or other product, it will show 5-6 other suggestions, based on what others have read related to the book you are picking.
In addition, it shows ratings of the books, inviting all readers to provide input. In order to better understand this, you may want to get in touch with Jay Berkowitz, whose slideshare presentation inspired this whole post
Although we don’t have mechanisms in place akin to Amazon, we can do the following to keep in touch with our customers’ likes and dislikes:
a) We can survey them, periodically, either on our blog or via our e-mail list.
b) We can hang out in forums (go to Google and type in forum: (keyword for your niche) or read the comments on our blogs to get a better understanding of their problems and solutions
In summary, you can put online business success in your corner in 2012 by:
Reaching out to new listeners, viewers, and potential customers through video.
Here’s a great video by Pat Flynn of Smart Passive Income on getting started with video.
Enhancing your personal brand: think about who you want to be and how you will stand out;
Studying Your Readers,
through surveys, responding to your comments, and hanging out with your potential customers online in forums related to your niche.
photo credit: AndysPhotoz
I’d love to hear some of the strategies you are using to get yourself ready for online business success in 2012. Please share below!