One year, I got in a car accident just after New Year’s Day.
I was turning left on a yellow light, and an oncoming vehicle clipped the passenger side of my new Honda Accord.
Needless to say, I was sick when I saw the huge dent and realized the person who hit me had no intention of stopping.
I called new auto insurance company to place a claim.
The next day, a gentleman called me to say he’d be over immediately.
He came when he said he would, he took a couple of pictures, and he told me that I had $20 per day on my insurance plan.
He would call the rental car company and make sure they had a car ready to meet me at the auto body shop.
After two previous bad experiences with auto insurance companies, I was amazed at how quickly, efficiently, and politely this auto insurance representative took care of me!
You can bet this auto insurance company’s brand stands out in my mind. In fact, we had such a positive experience with them that my wife has referred several people to them.
What Is Individual Branding?
According to Wikipedia, a personal brand is a “creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within, leading to an indelible impression that is uniquely distinguishable”.
You can’t escape your personal brand. You are the CEO of your company.
We live in a time when each of us is a personal agent competing representing ourselves.
Your personal brand is the way you treat each customer.
- It’s the way you carry yourself at work.
- It’s how early you come in, and how late you stay.
- It’s the quality of work you do for your customers and employers.
- It’s your personal code of ethics reflected in every decision you make.
If you’d like applause for providing top notch service to your employer and/or customers, here is a questions guide to revolutionize your individual branding.
Simple Questions To Set Your Individual Branding On Fire
*What is it my product or service does that makes it different?
*What qualities or characteristic make me distinctive from my competitors or my colleagues?
*What features or benefits do my skills, my websites, my podcasts offer that make me stand out to my clients?
*What can I do that adds remarkable, measurable, and distinctive value?
*What do I do in my job, on my blog, or in my life that I am most proud of?
*What values do I want to live by?
*Do I realize that everything I say, everything I wear, every attitude I adopt, and how I perform at my job or business service continuously defines my brand?
*What do I want to be famous for? [Yes, it's okay to wish for fame in the way you provide fantastic value to others!]
Simple Steps To Market Your Individual Branding
Have you set up your LinkedIn Profile?
If not, you’re missing out!
Recruiters are using LinkedIn together with your résumé when they’re making decisions about who to hire. So are your customers!
Social Media Examiner shows you how to set up your profile effectively.
Once you’ve set your profile up, pay attention to two key areas:
Projects are initiatives you design in your industry to highlight your skills. Think about your particular business or job.
How can you add value this year? And in the process of adding value, what new skills may you need to develop?
In case you’re struggling with how to add value, here’s a graphic that will help:
What is one project you can start this year, in your department, in your business, or in your industry?
Once you’ve started the project, enter it into your LinkedIn profile.
Publications. Per Social Media Examiner, if you’ve written any type of book, whether it is formally published an in print, Kindle or eBook only, you can share it under in this section and link to it on Amazon, your own website or elsewhere online.
Consider submitting an article for your local newspaper, or even for a newsletter within your company or within your industry.
Think about volunteer opportunities to put your brand on display. Is there a presentation or talk you can give to a church, organization, or community group?
Once you’ve organized your presentation, record it on your LinkedIn profile.
Go Out There and Go Get ‘Em
There’s an old Gospel song whose lyrics start out with, “It only takes a spark, to get a fire going.”
It only takes a decision to act, and the smallest next action to get the fire of your individual branding going.
- Answer all the questions above
- Decide on which strengths you want to build on.
- Design a project that will add value to your company and your customers.
- Write a publication for your local paper or an industry newsletter.
- Compile a talk or presentation for a community or volunteer group.
- Record it all on your LinkedIn Profile
Before you know it, your fire will be providing warmth to a world of customers looking for the heat of excellence.
I got a lot of the ideas for this article from Tom Peter’s classic article, The Brand Call You.
What are your individual branding plans for this year and beyond? I look forward to your responses!