All of these aspects are important.
But we have to lay the foundation before we build the house.
The Smart Person’s Way for Branding Yourself starts with this step: Identify Your Ideal Audience.
The smart, business-savvy person knows from long experience that you’ve got to identify your ideal audience before you do anything else.
I know everyone writes about this. But it’s crucial. And I’m still learning how to do this.
John Jantsch, from the Duct Tape Marketing Blog, has identified simple, time-tested steps to help you identify your ideal reader/customer.
Who is your ideal reader and customer?
Look at Who’s Visiting Now
Whether you’re starting out or have been around for a while, examine who’s commenting on your posts, interacting with you in social media, or has purchased from you.
Who’s your most loyal fan? Who buys from you the most?
Who do you most enjoy interacting with?
Your loyal fan appreciates your approach. And you enjoy interacting with certain readers because you feel most helpful to them.
Pay attention to your email list, the people who comment on your blog, and visitors who comment on your Facebook or Google Plus pages.
Who Are Your Referral Sources?
John Jantsch from Duct Tape Marketing points out from his experience, that happy clients refer. They’re happy because they appreciate how you write, communicate, and problem solve for them. And so they may be just the types of people to include in your ideal client profile.
So pay attention to the compliments you receive, or those thank you emails that pop up in your in-box from time to time.
They are the best kind of market research, because they come to you without any work on your part!
What Are Their Demographics?
How are your most loyal readers alike?
Do they share a specific age range; occupation; or location? What is their income level?
You can get a partial picture by checking out your Alexa ranking’s demographics.
Or you can merely Google some of your readers to build demographic information. Put an Excel or Google docs spreadsheet together to start identifying trends for your ideal reader/customer profile.
Examine Their Social Behavior
Where do they hang out?
Are they on Twitter, LinkedIn, or Facebook?
Do they enjoy specific types of business conferences?
As you better understand their preferred social platforms and offline professional hangouts (e.g, trade associations, or other associations), you can learn where to make your presence known.
If you’re site has relatively low traffic, or if you’re just starting out, think small!
This takes discipline. Rather than trying to be a network marketing blogger, you might want to target 30-year-old single mothers in network marketing.
Or, as I recently heard in a podcast, you might want to target Brazilian jujitsu enthusiasts who are looking for specific workout gear.
Rather than try to attract huge volumes of traffic through fancy SEO strategies, start with a small yet passionate demographic, interact enthusiastically with your audience, small as it may be, and create a community.
As you add value to that community, you’ll attract more loyal fans, and you can repeat the above process all over again.
It All Starts With Your Audience
It’s really all about your audience.
When you’ve identified your ideal reader/customers, you’ll find that doing business is both profitable and pleasurable.
Have you found your ideal target audience? What further steps are you taking to refine your understanding? Please comment below!photo credit: marfis75